I’ve been in the trenches of the fitness industry. From focusing on marketing, but also sales and operations, to building executive-level systems, I pride myself on being a leader in marketing for large chains and small studios. Throughout the last three to four decades, I’ve also come to realize the importance and necessity of collaborating with sales and fitness teams to create marketing that truly produces results.

This often means not just including the owners and decision-makers in marketing meetings, but also including key sales team members.

The relationship with the sales team is vital to create the best marketing outcomes since they are the ones who have the relationships with members and potential clients. It’s all about closing that loop and making sure the strategy makes sense in all corners.

If we don’t do this, we might find we have some misalignments between marketing and sales, which not only confuses potential members but also isn’t as effective.

Have you considered this before? How do you encourage a collaborative approach between marketing and sales in your fitness business?