4 Benefits of Working With a Smaller Marketing Agency

Monday Jun 19, 2023

A smaller personal marketing agency guarantees you get the attention you deserve. In contrast, a bigger agency might mean you get forgotten about in the chaos of hundreds of clients.

As we all know, AI is making a big splash on the scene. However, human connection is always going to pull out first. As humans, we need this connection to feel happy and satisfied, as well as have our innate needs met. So, let’s dig a little deeper. Why should you choose a small, personal agency over a bigger one?

Benefit #1: Flexibility

Bigger marketing agencies are forced to streamline their processes and deliverables. This is because they are serving many clients, and if they were to customize their deliverables for each one, this could turn into more work (and less profit for them) than what is worthwhile.

Smaller, more boutique-style agencies, on the other hand, offer more flexibility. They can work with you to determine a unique plan of action that makes sense for your specific fitness or gym business.

Benefit #2: Customization

Again, you’re probably going to get the regular ol’ cookie-cutter plan that everyone else has with a bigger company. However, when working one-on-one with a smaller agency, you get a customized approach that makes sense for your marketing, location, and goals.

Benefit #3: Availability & Attention

With a bigger agency, you might struggle to get a hold of someone or even get a reply back to your email. It’s easy to get lost in the chaos of many other clients!

Luckily, with a small agency, you get 24-7 attention and greater availability if you ever need a call or a quick question answered. We also all know business is about building relationships, which you’re actually able to do when partnering with a smaller agency. You’ll always talk to the same person and receive a personalized touch!

Benefit #4: Real Results

A small company takes the time to listen to your needs and desires. In turn, you get fresh ideas and not a cookie-cutter approach. Your voice is heard, and real results are gained from this collaborative effort.