Marketing isn’t necessarily something that should have an “on” and “off” switch, especially in the digital space. Yes, there are times for launches and special events.

But in the background, we should always have ongoing marketing processes chugging along to ensure we have consistent growth and a consistent number of new members or clients coming into our business. In turn, this can help us expand and reach our goals, as well as balance out churn.

The power of consistency goes beyond just the operational aspect of our business. It’s the bedrock of trust and credibility.

When our branding and messaging remain consistent across all channels, it resonates with customers and eliminates confusion. Plus, staying top-of-mind through regular marketing initiatives means we’re the first they think of when they’re ready to take action.