Marketing isn’t necessarily something that should have an “on” and “off” switch, especially in the digital space. Yes, there are times for launches and special events. But in the background, we should always have ongoing marketing processes chugging along to ensure we have consistent growth and a consistent number of new members or clients coming into our business. In turn, this can help us expand and reach our goals, as well as balance out churn.
Not convinced? Here are a few other reasons why consistency is the secret sauce for digital marketing success!
When customers see consistent messaging and branding across different marketing channels, it builds trust. If your branding and messaging are inconsistent, it can create confusion and lead to mistrust.
Consistency is also required to build trust through mere exposure. If we aren’t placing ourselves at our potential client’s top of mind through our continual marketing efforts, we aren’t on their radar when they decide they need to get their health and wellness on track. They also don’t know us, which may lead them to choose different providers or facilities.
When we provide valuable content or tips regularly, our potential or previous customers will keep coming back to us. They might follow us on social media, subscribe to our email list, or regularly check our blog page for more information. Then, when they decide they need a little more help, they’ll (hopefully) choose us!
When we build trust and engage our customers, again, it’s more likely that they’ll choose us. We’ll experience higher conversion rates and even potentially acquire our customers at a lower cost, making it a win-win.
Letting the search engines know we are currently active and continually expanding our digital footprint can improve our overall SEO and potentially our organic search engine client intake.
Consistent marketing activities allow for more reliable data and trend analysis. This makes it easier to measure the effectiveness of your campaigns, identify opportunities for improvement, and make data-driven decisions. As a result, you may be able to optimize better your ad spend or marketing dollars, putting it toward what’s working rather than what’s not.
