Consistency in branding across channels eliminates confusion, building trust. Being regularly visible also keeps us top of minds when clients are ready to act.
Regular provision of valuable content and tips keeps our audience connected, priming them to choose us when they need a little bit more.
The trust and engagement we build through consistency increase the likelihood of higher conversions, potentially at a lower cost.
Regular activity and expansion of our digital footprint signal relevance to search engines, boosting our SEO.
Consistent marketing actions provide reliable data for effective analysis, guiding data-driven decisions and optimization of marketing spend. This way, you know your dollars are going toward what works!
Marketing isn’t necessarily something that should have an “on” and “off” switch, especially in the digital space. Yes, there are times for launches and special events.
But in the background, we should always have ongoing marketing processes chugging along to ensure we have consistent growth and a consistent number of new members or clients coming into our business. In turn, this can help us expand and reach our goals, as well as balance out churn.
The power of consistency goes beyond just the operational aspect of our business. It’s the bedrock of trust and credibility.
When our branding and messaging remain consistent across all channels, it resonates with customers and eliminates confusion. Plus, staying top-of-mind through regular marketing initiatives means we’re the first they think of when they’re ready to take action.
Marketing isn’t necessarily something that should have an “on” and “off” switch, especially in the digital space. Yes, there are times for launches and special events. But in the background, we should always have ongoing marketing processes chugging along to ensure we have consistent growth and a consistent number of new members or clients coming into our business. In turn, this can help us expand and reach our goals, as well as balance out churn.
Not convinced? Here are a few other reasons why consistency is the secret sauce for digital marketing success!
When customers see consistent messaging and branding across different marketing channels, it builds trust. If your branding and messaging are inconsistent, it can create confusion and lead to mistrust.
Consistency is also required to build trust through mere exposure. If we aren’t placing ourselves at our potential client’s top of mind through our continual marketing efforts, we aren’t on their radar when they decide they need to get their health and wellness on track. They also don’t know us, which may lead them to choose different providers or facilities.
When we provide valuable content or tips regularly, our potential or previous customers will keep coming back to us. They might follow us on social media, subscribe to our email list, or regularly check our blog page for more information. Then, when they decide they need a little more help, they’ll (hopefully) choose us!
When we build trust and engage our customers, again, it’s more likely that they’ll choose us. We’ll experience higher conversion rates and even potentially acquire our customers at a lower cost, making it a win-win.
Letting the search engines know we are currently active and continually expanding our digital footprint can improve our overall SEO and potentially our organic search engine client intake.
Consistent marketing activities allow for more reliable data and trend analysis. This makes it easier to measure the effectiveness of your campaigns, identify opportunities for improvement, and make data-driven decisions. As a result, you may be able to optimize better your ad spend or marketing dollars, putting it toward what’s working rather than what’s not.
A smaller personal marketing agency guarantees you get the attention you deserve. In contrast, a bigger agency might mean you get forgotten about in the chaos of hundreds of clients.
As we all know, AI is making a big splash on the scene. However, human connection is always going to pull out first. As humans, we need this connection to feel happy and satisfied, as well as have our innate needs met. So, let’s dig a little deeper. Why should you choose a small, personal agency over a bigger one?
Bigger marketing agencies are forced to streamline their processes and deliverables. This is because they are serving many clients, and if they were to customize their deliverables for each one, this could turn into more work (and less profit for them) than what is worthwhile.
Smaller, more boutique-style agencies, on the other hand, offer more flexibility. They can work with you to determine a unique plan of action that makes sense for your specific fitness or gym business.
Again, you’re probably going to get the regular ol’ cookie-cutter plan that everyone else has with a bigger company. However, when working one-on-one with a smaller agency, you get a customized approach that makes sense for your marketing, location, and goals.
With a bigger agency, you might struggle to get a hold of someone or even get a reply back to your email. It’s easy to get lost in the chaos of many other clients!
Luckily, with a small agency, you get 24-7 attention and greater availability if you ever need a call or a quick question answered. We also all know business is about building relationships, which you’re actually able to do when partnering with a smaller agency. You’ll always talk to the same person and receive a personalized touch!
A small company takes the time to listen to your needs and desires. In turn, you get fresh ideas and not a cookie-cutter approach. Your voice is heard, and real results are gained from this collaborative effort.
IT’S NOT JUST ABOUT THE GRAND OPENING “DAY”… MAKE SURE TO DO THESE 4 THINGS TO HAVE A SUCCESSFUL GRAND OPENING WEEK!
Then, Grand Opening Day marks the big event!
Start with a ribbon cutting by your local Mayor, and make sure to include:
Many of us think we need a huge advertising budget to have a successful grand opening. Yet, this isn’t always the case!
With over 200 grand openings and pre-sales behind me, I discovered that it all comes down to the camaraderie that is built within the club’s staff and member community. If the staff is motivated and excited about the upcoming grand opening, this spills over into member motivation and excitement. This can inspire members to bring along their friends and family, which can further member sales and build that community.
So, with that in mind, here are my top takeaways that I’ve learned over the years:
Have you done these for your grand opening week? Will you?
If you want help with leveraging member sales and retention, get in touch with me today!
Many of us think we need a huge advertising budget to have a successful grand opening. Yet, this isn’t always the case!
With over 200 grand openings and pre-sales behind me, I discovered that it all comes down to the camaraderie that is built within the club’s staff and member community. If the staff is motivated and excited about the upcoming grand opening, this spills over into member motivation and excitement. This can inspire members to bring along their friends and family, which can further member sales and build that community.
Inevitably, my success with grand openings and pre-sales came after making a few mistakes. A few times, I exhausted a large portion of the advertising budget for a big grand opening party too soon and right after the soft opening. I went all out with the glamor of famous athletes, red carpets, and even Cirque du Soleil shows.
Unfortunately, the flashiness of it all didn’t translate over into an outstanding turnout. The number of people who showed up was moderate, with guests primarily interested in the event itself rather than signing up for the fitness club.
But with great pitfalls come great lessons. As I said above, building a community is key to increasing member engagement and increasing referrals. So, with that in mind, here are my takeaways for successful grand openings and events.
Let’s first lay the groundwork. Here are my top takeaways that I’ve learned over the years:
So, let’s get into the nitty-gritty of it all. What should your grand opening week involve?
Grand Opening Day marks the big event!
Start with a ribbon cutting by your local Mayor, and make sure to include:
What are you missing from your grand opening? What will you use from the above tips and lessons?
Moving your body regularly can take your mind off of any worries or fears. For instance, yoga is a very mindful practice (as should any form of exercise be!). This means that it’s hard to focus on anything else when you’re trying to pay attention to where your body is in space, as well as moving with your breath.
The same goes for any intense activity. It’s tricky to focus on anything else when you’re trying to perform 10 or so burpees. It’s also encouraged, during weightlifting or strength training, to actually focus on the muscle you’re contracting, as this can activate more muscle fibers during the movement itself.
The takeaway here? Everyone should be performing regular exercise. In fact, when we’re in good shape, the body is more resilient to stress as there is less inflammation interfering with our body’s regular processes.
THE IMPORTANCE OF ENCOURAGING OUR YOUTH TO PERFORM REGULAR EXERCISE: IT’S ALL ABOUT RESILIENCE!
Whether it’s stress regarding an upcoming exam or overwhelm due to life in general, it’s safe to say that the next generation has more stress than ever before. Society tends to emphasize the importance of a “doing” and a “go-go-go” attitude, which can cause varying degrees of pressure on a young person’s psyche.
However, there’s tons of research supporting regular exercise for lowering stress. In fact, I’ve seen many gyms incorporate youth orientation programs to get individuals started early in life when it comes to developing a regular exercise routine (which is so great!). This also leads to the likelihood of gym memberships down the line.
But how exactly does exercise reduce stress?
Most of us know that exercise releases feel-good chemicals called endorphins. Endorphins are powerful! They can actually block the nerve signals associated with pain, which may lower overall perceived stress. They also tend to promote feelings of calm and happiness, which is why we often feel better after a solid workout.
This is why it’s recommended to “take a walk” when you’re feeling particularly overwhelmed. Even a quick and brisk walk around the block can help your body pump out those endorphins, helping you cope better and come back to the task at hand with a better mindset.
Moving your body also actively lowers cortisol, the stress hormone. Interestingly, intense exercise can actually, at first, increase the stress hormones but then quickly lowers them soon after the workout. After a brisk walk, as well, the stress hormones are reduced afterward.
Yet, other forms of exercise, like yoga and Pilates, can actually reduce the stress hormone during the activity. This is primarily because we focus on controlled and deep breathing, which dampens the stress response.
In young adults, especially, exercise should be encouraged so that they can develop resilience and healthy coping mechanisms that will last a lifetime! It will also help them avoid detrimental health issues down the road.
What does your fitness studio do to encourage the young adults in your community to develop healthy exercise routines?
Let’s talk about stress.
Whether it’s stress regarding an upcoming exam or overwhelm due to life in general, it’s safe to say that the next generation has more stress than ever before. Society tends to emphasize the importance of a “doing” and a “go-go-go” attitude, which can cause varying degrees of pressure on a young person’s psyche.
However, there’s tons of research supporting regular exercise for lowering stress. In fact, I’ve seen many gyms incorporate youth orientation programs to get individuals started early in life when it comes to developing a regular exercise routine (which is so great!). This also leads to the likelihood of gym memberships down the line. But how exactly does regular fitness reduce stress levels? Let’s take a closer look.
Most of us know that exercise releases feel-good chemicals called endorphins. Endorphins are powerful! They can actually block the nerve signals associated with pain, which may lower overall perceived stress. They also tend to promote feelings of calm and happiness, which is why we often feel better after a solid workout.
This is why it’s recommended to “take a walk” when you’re feeling particularly overwhelmed. Even a quick and brisk walk around the block can help your body pump out those endorphins, helping you cope better and come back to the task at hand with a better mindset.
Moving your body also actively lowers cortisol, the stress hormone. Interestingly, intense exercise can actually, at first, increase the stress hormones but then quickly lowers them soon after the workout. After a brisk walk, as well, the stress hormones are reduced afterward.
Yet, other forms of exercise, like yoga and Pilates, can actually reduce the stress hormone during the activity. This is primarily because we focus on controlled and deep breathing, which dampens the stress response.
On top of the physiological aspects regarding how exercise reduces stress, moving your body can also take your mind off of any worries or fears. For instance, yoga is a very mindful practice (as should any form of exercise be!). This means that it’s hard to focus on anything else when you’re trying to pay attention to where your body is in space, as well as moving with your breath.
The same goes for any intense activity. It’s tricky to focus on anything else when you’re trying to perform 10 or so burpees. It’s also encouraged, during weightlifting or strength training, to actually focus on the muscle you’re contracting, as this can activate more muscle fibers during the movement itself.
So, the takeaway here? Everyone should be performing regular exercise. In fact, when we’re in good shape, the body is more resilient to stress as there is less inflammation interfering with our body’s regular processes.
In young adults, exercise should be encouraged so that they can develop resilience and healthy coping mechanisms that will last a lifetime.
